Fractional marketing and growth-engine fixes for energy and industrial companies too busy running the business to run a marketing department. No onboarding curve, no one month discovery. Just work that starts the first week.
You’re overwhelmed, understaffed, and doing the job of at least three people. You already know what’s broken, and you’ve probably got ideas on how to fix it. You just don’t have the hands or the hours to do it on top of everything else that’s already priority one.
The tools you were sold to close that gap (the “300x productivity increase, no new hires” types) don’t do what they promised. At the same time, a full-time marketing hire is overkill for what actually needs to get done this quarter. You don’t need another deck telling you what’s wrong. You need someone to walk in and fix what’s not working, or do the things you’d already planned but never had the time or people to execute.
Energy and industrial companies with no in-house marketing function, owner or small leadership team making the call. If you’re overwhelmed, understaffed, and need something fixed now, not strategized about for a quarter, that’s the fit.
Ongoing, embedded marketing support.
Scope: Standing marketing function: messaging, campaigns, sales enablement, whatever’s on fire this month.
Structure: Monthly retainer, month-to-month.
One defined problem, solved start to finish.
Scope: A single bounded engagement, like a launch, a messaging overhaul, a sales enablement rebuild, scoped, delivered, done.
Structure: Flat fee, 2–4 weeks, defined deliverables.
Short-turnaround, single deliverable.
Scope: One thing that’s stuck, like a sales sheet, a competitor teardown, a landing page rewrite, an email campaign, a slide deck, as a standalone deliverable.
Structure: Flat fee, days not weeks.
Hi! I’m Daniela Axinte, founder of Terra3.0®.
I move fast because I don’t need runway. Send me the messaging that isn’t converting, the sales and marketing running like two different companies, or the growth bottleneck nobody’s had time to chase down, and I’m producing inside the first week with no lengthy discovery phase, no strategy deck, no ramp-up curve required.
I didn’t learn this from a textbook. I built it — scaling a garage startup into an eight-figure retail business, spending eight years inside GE Vernova’s grid software business turning a positioning concept into a $100M contract, and standing up product marketing functions from zero at two different companies, doing the actual day-to-day work besides planning for it.
Along the way I learned the real failure mode: businesses don’t stall because they lack vision. They stall because the people who could fix the leak are buried in triage, and the people who’d hire a fix get stuck choosing between a full-time hire they don’t need yet and a consultant who hands back a deck instead of a result.
I’m neither of those. Send me what’s broken, and I’ll fix it myself.
M.S., Electrical Engineering, University of Washington
Tell me what’s broken, and I’ll tell you honestly whether I’m the right person to fix it.