Energy grids. Workplace experience platforms. Cybersecurity solutions. Telecom networks. Same translation and storytelling skills in every category: turn the technical thing into the sentence a buyer repeats to their boss and invent industry terms that become multi-million-dollar industry standards. Done in hours/days rather than weeks/months with AI tooling.
Product Marketing · Competitive positioning · GTM Execution
Every engagement runs AI-augmented: competitive dashboards, positioning drafts, and analysis tools get built in-house. A single asset (one dashboard, one one-pager) ships in 24–48 hours. A full engagement still moves in days, not quarters.
AI-native companies solving problems that matter beyond the balance sheet.
Established companies starting new AI initiatives.
Series A and B companies with a technically excellent founding team, a differentiated product, and a 12–18 month window to demonstrate commercial traction.
Companies where the Head of Marketing role doesn’t yet exist, where the founder is doing GTM, and the gap between what the product does and what the market understands is costing deals.
Organizations expanding into the US market from the EU, Canada, or Australia that need American GTM fluency without losing the depth and values that made the product worth building.
Terra3.0® is the marketing and go-to-market practice of Daniela Axinte, founded in 2007.
At GE, she coined “Network Digital Twin,” turning an engineering concept into a $100M multi-year contract and an industry-standard term still used across energy infrastructure today. Earlier, she co-founded a consumer technology company that grew from a garage startup to $120M in retail value in under three years. She holds an MS in Electrical Engineering (AI focus) from the University of Washington.
Most recent work: Competitive intelligence and sales dashboards for a craft spirits client, which was built end-to-end with AI-assisted development. AI-aided individual productivity workflows designed and built for individual roles within a growing company. Full competitive strategy and sales battle card for an AI-native automotive platform with 1,300+ live enterprise deployments. PoCs of AI-based apps built with AI (LibrosRX™, Marketer’s LaunchPad™, Personal Director of Intelligence™).
Let’s talk.
Open to fractional engagements (Director / Senior PMM). Fast response.
→ Connect with Daniela on LinkedIn
→ Read AI-related research and commentaries on Medium