Energy grids. Workplace experience platforms. Cybersecurity solutions. Telecom networks. Same translation and storytelling skills in every category: turn the technical thing into the sentence a buyer repeats to their boss and invent terms that become multi-million-dollar industry standards. Done in hours/days rather than weeks/months with AI tooling.
Product Marketing · Competitive positioning · GTM Execution
Every engagement runs AI-augmented: competitive dashboards, positioning drafts, and analysis tools get built in-house. A single asset (one dashboard, one one-pager) ships in 24–48 hours. A full engagement still moves in days, not quarters.
Energy, grid, and infrastructure companies (utilities, grid software vendors, industrial AI platforms, IIoT companies, and the AI startups selling into these sectors) that need a PMM function without the overhead of a full-time hire.
Companies where the technical product is strong, the GTM is not, and the gap between what it does and what the market understands is costing deals.
Series A and B companies with 12–18 months to demonstrate commercial traction and no Head of Marketing in seat, where the founder is carrying the positioning, the sales deck is an engineering deck with a logo on it, and that needs to change fast.
Established companies in traditional industries (energy, manufacturing, telecom, automotive) integrating AI into existing operations and needing someone who speaks both languages: the technical depth the product requires and the buyer language that closes contracts.
Companies expanding into the US market from the EU, Canada, or Australia that need American GTM fluency without losing the domain credibility and values that made the product worth building.
Terra3.0® is the marketing and go-to-market practice of Daniela Axinte, founded in 2007.
At GE, she coined “Network Digital Twin,” turning an engineering concept into a $100M multi-year contract and an industry-standard term still used across energy infrastructure today. Earlier, she co-founded a consumer technology company that grew from a garage startup to $120M in retail value in under three years. She holds an MS in Electrical Engineering (AI focus) from the University of Washington.
Most recent work: Competitive intelligence and sales dashboards for a craft spirits client, which was built end-to-end with AI-assisted development. AI-aided individual productivity workflows designed and built for individual roles within a growing company. PoC AI-native apps built in-house to test and demonstrate platform capabilities. Full competitive strategy and sales battle card for an AI-native automotive platform with 1,300+ live enterprise deployments.
Let’s talk.
Open to fractional engagements (Director / Senior PMM). Fast response.
→ Connect with Daniela on LinkedIn