Think of artists as brands
Troy Carter, Lady Gaga's business manager, mixes old fashion marketing techniques with new media to create a mega brand. His first order of business: think of artists as brands. His relationship with Lady Gaga: 95/5. She makes 95% of the creative decisions, he only 5%. He makes 95% of the business decisions, she only 5%.
Watch this quick interview at the Ad Age's Digital West Conference here.
Watch this quick interview at the Ad Age's Digital West Conference here.
Posted by Terra3.0 at 9/22/2011 9:55 AM 
Categories: Business - Marketing, Social Media
Tags: social media Marketing Lady Gaga
Categories: Business - Marketing, Social Media
Tags: social media Marketing Lady Gaga
Comments