Play a game, Win a Mini

Terra3.0 - The New World of Independent Thinkers: Play a game, Win a Mini

Play a game, Win a Mini

Here is an innovative way to use smart phone apps to as a part of an interactive marketing campaign. Last October, MINI created an iPhone app that engaged thousands of people in Stockholm in a game whose reward was winning a new MINI Countryman. The campaign, called MINI Getaway Stockholm involved over 11,000 people who moved the virtual MINI over 1500 miles and it was viewed by others in over 90 countries. Most interestingly, the average participant spent over 5 hours of continuous game playing time.

Here is a short video of the experiment:

MINI Getaway Stockholm Case from Jung von Matt Stockholm on Vimeo.

Posted by Terra3.0 at 4/30/2011 2:27 AM

Categories: Technology, New Technology, Social Media, Business - Marketing
Tags: social media iPhone mobile games

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Bio

Daniela Axinte spent the last 20 years helping businesses around the world expand and build strong brands by using non-traditional marketing techniques. Daniela is a life-long student of human behavior in the context of global village. Her research focuses on how we build relationships and businesses in the context of global village and how the use of technology and social media changes the dynamics of our professional and personal lives. Daniela is the founder of and CEO of Terra3.0, a global sales, marketing, and business development group. She is a part-time lecturer at the University of Washington | Bothell in the Business Program and a certified Kauffman FastTrac® facilitator. To engage Terra3.0 or Daniela in a consulting or coaching assignment, take her seminars and workshops, or to have her speak to your organization, please send an email to SuccessatTerra30dotcom.

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