Christmas Tradition Updated for the 21st Century

Terra3.0 - The New World of Independent Thinkers: Christmas Tradition Updated for the 21st Century

Christmas Tradition Updated for the 21st Century

NORAD is one of the most technically sophisticated military base on the planet. Based in Colorado Springs, the main mission of the base is tracking bad guys. But, one day a year, they have another mission: tracking Santa.

The 55-year old tradition started with an ad published by a local newspaper in 1955, which encouraged children to call in and talk to Santa. A typo in the number led all the calls to the military base's commander-in-chief operations hotline. The director of operations on duty played along and a tradition was born.

Computers and satellite images brought tracking Santa to the 20th Century. A Twitter account with 37,000 followers; a Facebook page with 512,000 "likes"; a website with 13 million unique visitors, and several smartphone apps brought tracking Santa to the 21st Century.

According to the USA Today , tracking Santa requires 1,200 volunteers and 4 months of preparation. All volunteers wear a blue hat with the inscription "Special Operations Elf". Last year, the volunteers answered 74,000 calls and 3,500 e-mails. Considering that the entire operation lasts between 2 AM Christmas Eve to 3 AM Christmas Day, that's a lot of calls to answer.

Check out their website and see videos of all the cities that Santa has already.

Posted by Terra3.0 at 12/24/2010 3:11 PM

Categories: Social Media
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Bio

Daniela Axinte spent the last 20 years helping businesses around the world expand and build strong brands by using non-traditional marketing techniques. Daniela is a life-long student of human behavior in the context of global village. Her research focuses on how we build relationships and businesses in the context of global village and how the use of technology and social media changes the dynamics of our professional and personal lives. Daniela is the founder of and CEO of Terra3.0, a global sales, marketing, and business development group. She is a part-time lecturer at the University of Washington | Bothell in the Business Program and a certified Kauffman FastTrac® facilitator. To engage Terra3.0 or Daniela in a consulting or coaching assignment, take her seminars and workshops, or to have her speak to your organization, please send an email to SuccessatTerra30dotcom.

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