Connecting your Safeway Loyalty Card with Foursquare

Foursquare, Safeway, and Pepsi are doing a pilot program that rewards Safeway loyalty card holders with points on their cards for checking to Safeway. The pilot is done in 300 Vons grocery stores (Vons is owned by Safeway). The idea is to make it easier for consumers to collect rewards/points for checking in using location-based applications such as Foursquare. This experiment is suppose to be a better, easier version of Facebook's Places.
Via FastCompany



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