Apple and Twitter to Partner

Apple and Twitter announced a new partnership. After 18 months of negotiations with Facebook, Apple decided that that Facebooks terms were "too onerous", and moved on to Twitter. Although Twitter doesn't give Apple the 500 million Facebook users, it gives a considerable number of additional eyeballs. And, Apple gives Twitter a chunk of its revenue (that is the revenue generated from iTunes' sales via Twitter).
via FastCompany



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