Neuromarketing
Neuro-what?! Neuromarketing is the new wave of marketing. In broad terms, neuromarketers measure the way your brain and body responds to these
messages, then reverse-engineers the effect into another message. There is much debate on what qualifies as "neuromarketing" given that the "neuro" part of it requires MRI machines and brain scans. Most marketers using this terminology only test the emotional effectiveness of their message - sans MRI machines.
Neuromarketers have developed a score table (below). Interestingly, anything below 200 is bad; and so is anything about a 500 score. Best scores: between 300 and 400 points.
Neuromarketers have developed a score table (below). Interestingly, anything below 200 is bad; and so is anything about a 500 score. Best scores: between 300 and 400 points.
| Score | Emotion |
|---|---|
| 1-125 | Shame, Guilt, Apathy, Grief, Fear |
| 126-199 | Anger, Pride |
| 200-299 | Courage, Neutrality |
| 300-349 | Willingness |
| 350-399 | Acceptance |
| 400-499 | Reason |
| 500-549 | Love |
| 550-599 | Joy, Unconditional Love |
| 600 and above | Rarely if ever seen in advertising |
Posted by Terra3.0 at 11/9/2010 3:24 AM 
Categories: Business - Marketing
Tags: Marketing social media
Categories: Business - Marketing
Tags: Marketing social media
I'm curious where you found this scoring table. Most of the neuromarketing I've seen in action also measures and factors attention and recall.
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I found it in this article in FastCompany.
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