Apple - True Religion?

Believe it or not, a study conducted by Duke University shows that "wearing" the Apple logo has no less significance than wearing a crucifix or the Star of David. Interestingly, the study showed that "those that were highly religious [or primed to think about religion] cared less about national brands ... religion reduces brand reliance by apparently satisfying the need to express self-worth." Those who are devoted to brands have an emotional need to prove their worthiness - "I am wearing Gucci sunglasses, therefore I am good, worthy person".
A similar study showed that the brain scans of people who declared themselves devoted Christians were very similar to those who declared themselves Apple loyalists.
In Apple we believe!
(Read the entire study here )



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