Sharing the Spotlight: Budding Up with Big Companies
According to a survey released by American Express, over 40% of business owners said that they have reduced their advertising budget. Yet, some business owners have found a way to increase their presence by partnering with larger firms.
One such example is a small barbershop that partnered with a larger, local brewery. The ad shows a customer getting a haircut and holding a beer.
While not everybody can have access to recognizable names such as Apple or Nike, you can start by partnering with larger local companies. This accomplishes two things:
- It gives you the exposure you need for little or no money;
- It portraits the larger company as a "protector" of smaller companies and not as a "detractor".
via WSJ
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