Baby Boomer Market - Can't Afford To Miss It



Here some interesting facts that you make you revisit the baby boomer market. They:
  • Dominate 1,023 out of 1,083 consumer packaged goods categories
  • Watch the most video: 9:34 hours per day
  • Comprise 1/3 of all TV viewers, online users, social media users and Twitter users
  • Time shift TV more than 18-24s (2:32 vs. 1:32)
  • Are significantly more likely to own a DVD player
  • More likely to have broadband Internet access at home
Even better, they visit the same websites as the younger generations.

Most Popular Sites By Age Group
RANK Sites for Baby Boomers RANK Sites for 18-34
1 Google 1 Google
2 Yahoo 2 Yahoo
3 Bing 3 Facebook
4 Facebook 4 Bing
5 Microsoft 5 YouTube
6 AOL 6 Microsoft
7 YouTube 7 AOL
8 Wikipedia 8 Fox Interactive Media
9 Ask 9 Apple
10 Amazon 10 Wikipedia
Source: The Nielsen Company

 

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