Dying Newspaper? Give Away Free Content

The British newspaper and online news organization is giving away free content. Bloggers using WordPress can upload the Guardian's news for free. If you are wondering how the newspaper is making money, here it is: under the current agreement, bloggers have to upload the entire article (links, ads, pictures, text) with no modifications. The newspaper is making money by expanding their ad generation. (By clicking on an ad on John's blog, the Guardian is the one getting the revenue). Not a bad idea...



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