Direct Marketing Goes DIY

Terra3.0 - The New World of Independent Thinkers: Direct Marketing Goes DIY

Direct Marketing Goes DIY

Thanks to free or inexpensive social media tools, direct marketing is going DIY. This is the result of expensive agency costs, necessity, and easy access to technology and tools. From "Living room concerts" instead of physical concerts, to self-promotion for the books you wrote (driving around the country in an RV, while your out-of-work friend is making calls to local bookstores), to in-home chocolate workshops or private parties are just few techniques independent professionals and small companies have used to promote their business.

Posted by Terra3.0 at 4/29/2010 11:35 AM

Categories: Business - Marketing, Social Media
Tags: Marketing social media

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Bio

Daniela Axinte spent the last 20 years helping businesses around the world expand and build strong brands by using non-traditional marketing techniques. Daniela is a life-long student of human behavior in the context of global village. Her research focuses on how we build relationships and businesses in the context of global village and how the use of technology and social media changes the dynamics of our professional and personal lives. Daniela is the founder of and CEO of Terra3.0, a global sales, marketing, and business development group. She is a part-time lecturer at the University of Washington | Bothell in the Business Program and a certified Kauffman FastTrac® facilitator. To engage Terra3.0 or Daniela in a consulting or coaching assignment, take her seminars and workshops, or to have her speak to your organization, please send an email to SuccessatTerra30dotcom.

Disclaimer

The blog, in no way, is intended to represent the views of my company and my associates. Opinions: The commentary contained in this site is solely my personal opinion. It is a snapshot in time. I reserve the right to change my mind. Opinions change. Posts from the past should not be construed to reflect my present opinions. Comments: You are invited, and encouraged, to post your comments in my blog. I reserve the right to delete any comments that are spam, vulgar, abusive and/or express any racial/ethnic/gender/religious bias. Offensive comments will not be tolerated. There may be other examples, too. Please, be respectful of others. Email: I reserve the right to post the contents of any email received in reference to this site and to identify the sender.

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