1. Determine what your objectives are. Gain agreement as to how the micro-targeting effort will be evaluated. Is it aimed at increasing awareness, trial, sales or some other goal?
2. Build a detailed fact base about your target segment(s). You must be very clear on who you want to reach. Typically we are trying to engage the most profitable segments of consumers for our clients. But in some cases the effort might be to reach lapsed users, competitive users or some other group.
3. Create a compelling message for the target. Once you’ve successfully reached your target you have to have something of interest for them to engage in or you risk losing them despite all of the work to reach them.
4. Determine where best to reach the target. Where will they be most interested and receptive to your message?
5. Measure results and improve. Track your results and take corrective actions or drive improvements based on findings and results.

via Nielsen Wire