7 Predictions About the Future of Advertising

Terra3.0 - The New World of Independent Thinkers: 7 Predictions About the Future of Advertising

7 Predictions About the Future of Advertising

FastCompany listed 7 predictions about the Future of Advertising:

Both push and pull advertising will continue to work and will show growth once the economy rebounds.
TV will remain an attractive advertising option.
Media companies will create synergy for properties across platforms
(e.g. watch the TV show, interact with the show on TV or online) and
offer integrated sponsorships to advertisers.
Advertisers
will form integrated marketing teams and choose from a broad range of
media strategies, sometimes driven by reach, sometimes driven by
digitally-enabled targeted engagement approaches.
Marketers will embrace social media as the integration of advertising, PR, customer care, and research.
Retail will become increasingly powerful, encouraging more shopper marketing.
Advertisers will continue to think globally and will become increasingly multi-cultural in the U.S.

Posted by Terra3.0 at 6/24/2009 12:47 PM

Categories: Social Media

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Bio

Daniela Axinte spent the last 20 years helping businesses around the world expand and build strong brands by using non-traditional marketing techniques. Daniela is a life-long student of human behavior in the context of global village. Her research focuses on how we build relationships and businesses in the context of global village and how the use of technology and social media changes the dynamics of our professional and personal lives. Daniela is the founder of and CEO of Terra3.0, a global sales, marketing, and business development group. She is a part-time lecturer at the University of Washington | Bothell in the Business Program and a certified Kauffman FastTrac® facilitator. To engage Terra3.0 or Daniela in a consulting or coaching assignment, take her seminars and workshops, or to have her speak to your organization, please send an email to SuccessatTerra30dotcom.

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