Negative Keywords
Being specific and adding negative keywords to your Google ad and web site will increase your search ratings. According to Internet Retailer, "General keywords often drive a lot of
clicks without a lot of conversions because the relevance between the
keywords, ad copy and landing pages are not what the customer is
looking for".
Negative keywords on the other hand, increase your relevance and lower your costs.
For a Google definition of negative keywords, click here.



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