The Myth of the Rational Buyer: How Too Much Thinking Can Hurt Your Brand

Terra3.0 - The New World of Independent Thinkers: The Myth of the Rational Buyer: How Too Much Thinking Can Hurt Your Brand

The Myth of the Rational Buyer: How Too Much Thinking Can Hurt Your Brand

"What if something you thought you knew to be true, turned out to be
exactly the opposite? What if an approach you imagined was working for
you was actually working against you?"

These are some of the questions Mark Dziersk is trying to answer in a FastCompany article. The takeaway:

5% of consumer purchasing behavior is based on rational thought process.
95% is due to subconscious motivation.
95% of the time companies are obsessing over the 5%.

via FastCompany

Posted by Terra3.0 at 6/4/2009 8:51 PM

Categories: Human Behavior

Trackbacks

Trackback specific URL for this post

No trackbacks exist for this post.

Comments

Display comments as (Linear | Threaded)

4/29/2011 11:05 AM intim wrote:
As expected, has written atypically!
Reply to this
5/7/2011 2:40 PM goldfishka wrote:
Fun!
Reply to this

Bio

Daniela Axinte spent the last 20 years helping businesses around the world expand and build strong brands by using non-traditional marketing techniques. Daniela is a life-long student of human behavior in the context of global village. Her research focuses on how we build relationships and businesses in the context of global village and how the use of technology and social media changes the dynamics of our professional and personal lives. Daniela is the founder of and CEO of Terra3.0, a global sales, marketing, and business development group. She is a part-time lecturer at the University of Washington | Bothell in the Business Program and a certified Kauffman FastTrac® facilitator. To engage Terra3.0 or Daniela in a consulting or coaching assignment, take her seminars and workshops, or to have her speak to your organization, please send an email to SuccessatTerra30dotcom.

Disclaimer

The blog, in no way, is intended to represent the views of my company and my associates. Opinions: The commentary contained in this site is solely my personal opinion. It is a snapshot in time. I reserve the right to change my mind. Opinions change. Posts from the past should not be construed to reflect my present opinions. Comments: You are invited, and encouraged, to post your comments in my blog. I reserve the right to delete any comments that are spam, vulgar, abusive and/or express any racial/ethnic/gender/religious bias. Offensive comments will not be tolerated. There may be other examples, too. Please, be respectful of others. Email: I reserve the right to post the contents of any email received in reference to this site and to identify the sender.

info@Terra30.com

Main Navigation