Social Advertising Best Practices
- Social advertising is the way of the future for advertising.
- Brands need to embrace 2-way communication with their customers, and not avoid it as they've done in the past.
- Josh Bernoff's 4-step process to make social advertising work:
- People: assess your customer's social activities;
- Objective: decide what you want to accomplish (don't focus initially on the technology);
- Strategy: plan for how relationships with customers will change;
- Technology: decide which social technologies to use.
- People don't talk about brands, but about their problems - LISTEN and incorporate solutions to their problems in your product.
- New Best Social Advertising Best Practices document, which you can download here.
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